Catholic Software Studio

For the body,
and the soul.

Palmarum is an independent studio building a small suite of Catholic apps — a coach for the body, a ledger for the soul — kept under one rule.

IVSTVS · VT · PALMA · FLOREBIT
"The righteous shall flourish like the palm tree." — Psalm 92

We make small, disciplined, well-built tools. No dark patterns, no vanity metrics — only honest instruments for a life of body and soul.

Our products

Two apps, one rule.

A suite that shares a spine — Coach and Record run through both — while each keeps its own voice: one stark and athletic, one calm and liturgical.

Sebastian app logo — ascending arrows in pink, white, and red
AI Running Coach

Sebastian

Programs your week — tempo, threshold, and long runs — and holds you to it, one honest effort at a time.

The Long Road · Week 1 / 10

"Show up today. That is the whole assignment."

St. Sebastian — patron of athletes, who bore the martyr's palm.

Faith & Fitness Ledger

Palma

Keep training, prayer, fasting, and feast days in one ledger — and watch the whole week flourish.

2.9Miles
2Activities
7dDiscipline

From palma — the palm of victory and of the righteous.

The studio

Palmarum LLC is an independent studio. We build and own our products rather than take client work — so we can keep them small, private, and faithful to the people who use them.

NamePalmarum — Latin, "of the palms," as in Dominica Palmarum, Palm Sunday.
MotifThe palm — of victory, of martyrdom, of the righteous who flourish.
ProductsSebastian, the coach · Palma, the ledger.
Homepalmarum.dev
Brand System

The Palmarum Sheet

One parent, two worlds. The working reference for colour, type, mark, voice, and lexicon.

01

Colour

Parent — Palmarum
Basilica Ink
#0E1D16
Palm Green
#1B4030
Gilt
#D4B872
Vellum
#F1ECE0
Sebastian — the coach
Seb Ink
#0F141B
Rose
#DD9088
Crimson
#B23A2E
Cream
#F1ECE3
Palma — the ledger
Pine
#16382A
Pine Raised
#1F4634
Gold
#D4B872
Cream
#EFE9D8
02

Typography

Hanken Grotesk
Wordmark, body, labels & UI
PALMARUM
Archivo
Sebastian · heavy uppercase, athletic
The Long Road
Fraunces
Palma & editorial · elegant serif, numbers
July — 2.9 miles
Cinzel
Accent only · Latin inscription & eyebrows
IVSTVS VT PALMA FLOREBIT
03

Marks

Palmarum
Sebastian app logo
Sebastian
Palma

Simplified: one clean frond, one weight, no seal.

The parent mark is a single palm frond drawn in a single gold line, over a small base-dot — the same dot that anchors Palma's icon, so parent and ledger read as kin. It pairs with a modern, wide-tracked wordmark.

The children carry their own app icons directly: Sebastian's ascending arrows in pink, white, and red, and Palma's cream stride frond rising from a gold base-dot. Parent = one frond; Palma = the full frond; Sebastian = the ascent.

04

Voice

Sebastian speaks

"Show up today. That is the whole assignment."

"Steady is the discipline — do not chase."

Terse. Imperative. No hype. The coach who respects you enough to be blunt.

Palma speaks

The Ledger. Activity & Faith. Seven days of discipline.

Track the body and the soul, and watch the week flourish.

Calm, ledger-like, liturgical. It records and blesses; it never nags.

  • Reverent, not preachy. Faith is load-bearing, never a costume.
  • Discipline over motivation. Steadiness, not streak-anxiety.
  • Plain and concrete. Real distances, real efforts, real feasts.
  • Whole-person. Body and soul spoken of in one breath.
05

Lexicon

DisciplineThe consistency count — days shown up, not points scored.
The LedgerPalma's daily record of body and soul.
CaminoThe way itself — the ongoing journey view.
The Long RoadA Sebastian training plan, run in weeks.
Activity · FaithThe two kinds of entries a day can hold.
CircleThe people you keep the rule with.
Tagline
For the body and the soul.
Motto
The righteous shall flourish like the palm tree.
Iustus ut palma florebit — Ps. 92:12